Matters of You

When our client asked us to create their first advertising campaign, we had to not only discover what the brand meant to the public but also reverse their previous image.

We had to find out what their brand purpose would be. We decided to infuse a playful spirit into the topics that are important to our audience and thus emotionally and practically align our communication style with the style of our clothing. We didn’t just want to talk about the issue of women’s identity, nor did we want to fall into the same messages discussed by all brands.

We created the campaign “Matters of You.” The brand stood by all women with the aim of assisting them in the journey of discovering every aspect of their identity. We crafted a manifesto, which we translated into long and short-form assets for all digital channels.

Our manifesto was dramatized in a brand film that, in a disruptive manner, showed how every woman can defy all expectations. The film was featured on digital channels, leading to a specially designed landing page on the brand’s e-shop, generating more than 15 smaller assets. It also provided the opportunity for media outlets to talk about the brand for the first time.