Let’s Ferry Awareness

In 2021 we were asked to develop a summer integrated campaign to increase awareness for Let’s Ferry. Our goal has been to remind people of the feelings they experience every time they dream of a new trip.

To tap on the versatile nature of the target audience, we developed a series of digital videos, airing in different countries and different languages, with people dreaming of their next trip.

Each video presented a distinctive aspect of our audience. For Greece specifically, we’ve tapped on the consumer insight that people could not correctly pronounce the brand’s name, an insight that came straight out of their customer center.

The campaign aired on digital and TV, Radio, and social media, as well as with printed assets in ports.

Just in the first week of its airing sales were increased by an astounding 80%.