Alterlife Challenge Life

The Jones was directly assigned the advertising account of the Alterlife gym chain. The collaboration begins with the first campaign created by the agency for the company.

With the creative concept being the perseverance and effort that athletes should demonstrate, and the message “Challenge life,” the campaign encourages them to find the challenge “in the moments when everything stops, in the moments when you run, when you hit, when you play, when you fall, when you rise, in the ultimate harmony, in chaos, in balance, in every difficulty you overcome, in every movement of the body.”

The campaign is being developed for television and digital platforms. In addition to the creative aspect, The Jones also handled the production of the television spot, directed by Vasilis Tsapopoulos.